www.jh-114.com_【官方首页】-精准计划说起歌手转行美妆界最成功的例子,大家可能都会想到蕾哈娜的品牌Fenty Beauty。

似乎是日日的成功让其他明星也蠢蠢欲动。最近,赛琳娜·戈麦斯也推出了自己的彩妆牌子,命名为Rare Beauty。


The 2010s were truly the decade of the celebrity beauty brand. So many stars started makeup, skin-care, and hair-care companies: Rihanna, Drew Barrymore, Kylie Jenner, Kim Kardashian West, Millie Bobby Brown, Tracee Ellis Ross, Miranda Kerr, Lady Gaga, Jessica Alba — and that's not even close to all of them.

21世纪10年代真是明星美妆品牌频繁出现的十年。有好多的明星都开创了自己的美妆、护肤以及护发品牌,包括蕾哈娜、德鲁·巴里摩尔、凯莉·詹娜、金·卡戴珊·韦斯特、米莉·博比·布朗、特雷西·埃利斯·罗斯、米兰达·可儿、Lady Gaga、杰西卡·阿尔芭——这还不是全部。

But if you thought the 2020s would usher in a new era in which famous entertainers don't launch beauty lines, Selena Gomez is here to set you straight with the introduction of Rare Beauty.

但是如果你认为21世纪20年代明星们不会再发布美妆品牌而是会开辟一个新领域的话,赛琳娜·戈麦斯会用她的美妆品牌Rare Beauty的发布把你拉回这条路上来。

On Tuesday, February 4, Gomez went live on Instagram to announce the upcoming launch of Rare Beauty, which appears to be predominantly a makeup brand — though she may bag to differ. "It’s not just a brand. It’s going to be a lifestyle," she told viewers.

www.jh-114.com_【官方首页】-精准计划在2月4日,戈麦斯在Instagram上直播,宣布了Rare Beauty即将发布,而这个品牌看起来似乎主要是个美妆品牌——虽然她本人可能会要做个澄清。“这不仅仅是个品牌。它将会成为一种生活方式。”她在直播中这样告诉观众们。

Sitting on a couch and wearing a yellow sweater and red lipstick, the singer and actor told viewers that she's been working on Rare Beauty for two years, and she has a strong vision for the vibe she wants it to send. "I wanted to make a brand where you feel comfortable. You know, I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else or you should get this because that's what everybody else gets," she said.

www.jh-114.com_【官方首页】-精准计划这位歌手和演员坐在沙发上,穿着黄色的毛衣、涂着红色的唇膏,告诉观众,她在Rare Beauty这个项目上花费的时间已有两年了,她对传递它的氛围有很强的远见。“我想打造一个让你感到舒适的品牌。你知道,我认为人们会感受到压力——我知道我会——感觉到你需要看起来与其他人一样,否则你应该来试一下Rare Beauty,因为这就是其他人所尝试的。”她说。

That undercurrent of individuality is expressed in the promotional posts up on the new Rare Beauty Instagram page. "I want us all to stop comparing ourselves to each other and start embracing our own uniqueness," Gomez says in a voice-over. "You're not defined by a photo, a like, or a comment. Rare Beauty isn't about how other people see you. It's about how you see yourself."

在新的Rare Beauty Instagram页面上的促销帖子中,个性隐隐地流动着。戈麦斯在旁白中说:“我希望我们大家停止自我比较,开始拥抱自己的独特性。你不是被照片、喜欢或评论所定义的。Rare Beauty与别人如何看待你无关。它与你如何看待自己有关。”

At this point, there's virtually no information about what products will be offered — the video implies that there will be lip colors and complexion products, at the very least, and the trademark application she filed in 2019 encompasses a wide array of cosmetic items. But what we do know is that Rare Beauty will be launching at Sephora and in Sephora locations inside JCPenney this summer.

目前,几乎没有关于Rare Beauty将提供哪些产品的信息——视频暗示至少会有唇彩和肤色产品,她在2019年提交的商标申请中涵盖了各种各样的化妆品。但是我们目前知道的是,Rare Beauty将于今年夏天在丝芙兰和JCPenney内的丝芙兰中推出。


Fenty Beauty

Fenty Beauty是一个由歌手蕾哈娜在2017年9月推出的化妆品品牌。该品牌因其对肤色和性别的广泛包容而广受欢迎,尤其是其Pro Filt'R粉底。最初的系列粉底推出40种色调,后来扩大到50种。除了粉底,Fenty的50种色调的遮瑕膏为所有皮肤类型提供了多种选择。提供这么多色系的目的是为了区别于其他不迎合广阔市场的化妆品公司。Fenty Beauty被《时代》杂志评为2017年最佳发明之一。